Are you ready to make money on Etsy? Grab that craft you’re good at and get ready, because I’m going to show you the best tips and tricks to help you start your own Etsy shop!

How To Make Money On Etsy

Have a craft you love? Well that’s what it’ll take to get your first Etsy shop up and running: an absolute love for the things you make. If you love the product, then there will be plenty of other people out there who love it too!

As you gear up for success, you need that love to power your hands to keep order after order after order flowing through your Etsy shop.

What Are You Going To Sell?

If you really want to make money on Etsy, do some research. Sell what you love. But if you’re only slightly into making custom rings, then perhaps avoid the jewelry category on Etsy. It’s very saturated with experienced jewelers. Find a product to sell that many are demanding but few are supplying.

Name Your Business

Keep your shop name niche-focused. When it comes to optimizing your search results on Google, Bing, and even the Etsy search tool, you’ll have the most success if your shop name is close (or exactly matched) to a common search phrase like “Gold Earrings”. If you sell gold earrings and name your shop “Kate’s Gold Earrings” then you’ll have more ranking power.  

Sign Up For An Account

If you have purchased anything on Esty in the past, then you already have an account. Build this account into your shop OR start an entirely new account for your shop (recommended). Change your current account name by selecting “Shop Settings” and then “Info & Appearances”.

You’ll see the option to change your shop name. If you’re setting up a brand new account, don’t be scared! It’s a very easy process and Etsy provides great instructions.

Customize Your Shop

• Cover photo
• Shop icon
• Profile photo
• About page
• Shop title
• Announcements

Every place in your shop that allows custom text is a great opportunity to optimize your shop page. Knowing specific keywords guests will type into the search bar will help you to draw them to your page.

You want to place these keywords in titles, headings, body copy, and more. If you know that your specific clientele will be searching for “gold earrings” then be sure to include this phrasing in your shop text as often as possible.

Even if you want to capture the search traffic for “cheap real gold earrings” then include this phrasing in your text and descriptions.

Utilize Shop Categories

Etsy allows 15 different categories on your page. Even if you only sell one product, you still need to use the search engine juice that these categories will pull to your page. Examples include the following:

• Gold earrings
• Cheap gold earrings
• Homemade gold earrings
• Gold earrings with red jewels
• Gold earrings with hook
• Etc

Forget the cute names that rhyme and sound super trendy. Stick with phrases you know customers search for in the search tool. Stick to these common phrases, add a little flair to them, and see more Etsy money! 

Listing Items

When it comes to listing items on Etsy, you need to share quite a bit of information about your product. Have the following info on hand:

• Images (jpg, png, or gif files)
• Title (with common search terms in mind – you’re allowed 140 characters and you want to use them up!)
• General info
• Category
• Description (provide as much detail as possible)
• Section
• Tags and Materials (stuff those search terms in there)
• Price
• Quantity
• Sku
• Variations
• Shipping

If you still want to make money on Etsy, try and fill your shop with items as quickly as you can. But be patient with yourself as this takes time. Make sure your customer knows your specific shop policies so there are no disappointments and less returns.

Provide answers to frequently asked questions. And lastly, market your business. Do this via Google Adwords, social media, word of mouth, physical flyers and more.

Here are some bee-utiful crafts to inspire you!