Utilize Shop Categories
Etsy allows 15 different categories on your page. Even if you only sell one product, you still need to use the search engine juice that these categories will pull to your page. Examples include the following:
- Gold earrings
- Cheap gold earrings
- Homemade gold earrings
- Gold earrings with red jewels
- Gold earrings with hook
- Etc
Forget the cute names that rhyme and sound super trendy. Stick with phrases you know customers search for in the search tool. Stick to these common phrases, add a little flair to them, and see more Etsy money!
I appreciate the clarity of your article.
I am a passionate crafter/repurpose a6would like to explore Etsy as an Avenue to being involved more with what I love in life.
The advertising one’s shop is where I would have a very big challenge. What do you suggest for someone who doesn’t have family or close friends or the desire to put themselves out there to generate sales?
For example, if you make jewelry, WEAR AS MUCH AS YOU CAN EVERYWHERE & keep business cards w/you at all times. Start going to church & start volunteering for an organization you believe in to gradually make a few friends (who know friends who know more friends) who can eventually help you. Study craft shows a couple of times, then jump in w/a big, beautiful sign of your company name. Ask you doctor, dentist, etc., if you could quietly use a corner of their waiting room for a trunk show…don’t bother THEIR patients/customers, let them approach you when they see your beautiful display. Google all the places you can advertise on the internet and spend $ on a good website that you know how to run (remove discontinued items, add new items, upload photos, etc.).
Great Article ! Thanks for sharing it.
Great article. Thanks for posting it.
Thanks!
You’re welcome! 🙂
Etsy search is predictive, so you can put in a word relevant to your products and it will come up with suggested key terms to use.