Every place in your shop that allows custom text is a great opportunity to optimize your shop page. Knowing specific keywords guests will type into the search bar will help you to draw them to your page. You want to place these keywords in titles, headings, body copy, and more. If you know that your specific clientele will be searching for “gold earrings” then be sure to include this phrasing in your shop text as often as possible. Even if you want to capture the search traffic for “cheap real gold earrings” then include this phrasing in your text and descriptions.